Beginning early this year, google made some changes to their search ranking, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, almost all of them are garbage, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. When I got into online marketing long time ago, I needed to rank the keyword, car snow chains, of course with old way of link building, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain pullers, most back links for this keyword are from articles and posts, with very few plain links, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? It all boils down to content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, sue havens toys , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. As far as SEO concerned, blog marketing with great content is the way to go. Say you’re building your own bogging network, something like Nylon Lift Sling, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, share the content with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, keep doing what we have to do till the end of world. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, bungee cord, explains some interesting concepts, good writing, interesting content, indexed and cached, this article serves it’s purpose well.
Last but not least, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s real easy and useful, it’s a big loss if you don’t use this tool.